Play'INN: a serious game dealing with Innovation

This video is EXTREMELY INTERESTING but only available in French..

In this video the Learning & the Game Instructional Designers are explaining why they decided to build a serious game and how they proceeded. Learning Objective: Build an awareness Programme about Innovation; how innovation could transform Total Marketing Services.

5 key messages about Innovation. Learners: 35’600 employees Location: 150 countries Languages: 18 Gameplay: Game building, 30 min per level Cost: 300’000 € Project duration: 9 months