Why 76% of gamification efforts fail

We are used to read that corporate projects are regularly failing.

PricewaterhouseCoopers, which reviewed 10,640 projects from 200 companies in 30 countries and across various industries, found that only 2.5% of the companies successfully completed 100% of their projects. But what about success rates of the gamified projects? In this video, Kam Star, Chief Play Officer, from PlayGen, is explaining why 76% of gamification efforts fail and how to be in the successful 24%.

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