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Heineken Capability Academy


Not satisfied with gamified elearning alone, Heineken got a real physical board game to go with its blended solution from Brightwave.

• Progression: A Tube-type map keeps play-learners abreast of their progress and shows them where they are headed.

• Engagement: A dynamic leaderboard provides opportunity to see how you are doing, compete with others and show off your success.

• Quests and challenges: Player-learners answer questions to get earn points.

• Context: The online environment imitates the real life board game, with players interacting with question cards they select and real-time scoreboard.

• Scoring: Earn point as you progress through the learning to push you up the leaderboard. Prizes for top scoring learners or teams.

• Feedback: The system provides feedback for challenges you take and also gives an overall ranking in terms of real competencies. Lots of supporting resources are available as you progress to provide more help or remediation in areas where you perform less well.

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