Gamification vs. Events

" A few years ago ", I worked as an Events Manager. I remember, I was struggling to increase the interaction with all exhibitors at my events or to promote networking amongst attendees and myself.

In 2016, Events Managers are still facing these challenges but they can now count on gamification.

Thanks to new apps, you can create incentives for attendees to encourage event participation.

You can give points and/or rewards for sharing your event through social media platforms or networking with as many people as possible...

You can increase traffic and the rate of affection of your brand at an external event and obtain targeted customer profiles.

Core principles of events management are still the same, but the way you put them into practice is evolving.

Scavify is one example of app (website, click here) but you can easily find others.