Gamification and Events
The Gamification is one of the new trends which are impacting the design of corporate events and event communication campaigns. Why?...
ARGs: Augmented Reality Games
When I am discussing with colleagues or friends, I am regularly noticing some confusion when I use the term "Augmented Reality". Let's...
ARGs: Alternate Reality Games
When I am discussing with colleagues or friends, I am regularly noticing some confusion when I use the term "Alternate Reality". Let's...
Alternate Reality Games
An Alternate Reality Game (ARG) is an interactive networked narrative that uses the real world as a platform and uses transmedia...