Gamification and Events
The Gamification is one of the new trends which are impacting the design of corporate events and event communication campaigns.
Why? Because a good many corporate events already make use of entertainment. Which means "fun". The "fun" is part of gamification DNA; consequently the gamification is particularly adapted to the design of events.
Today I am sharing with you the example of the Nike sporting challenge called "Catch the Flash". This isn't just a virtual challenge, this is more an integrated product experience. Remember my previous post, this is a tangible example of ARG (alternate reality game).
Nike had real runners hooked up to GPS and wearing a “Flash” running jacket. With the aim for runners across Vienna to turn up and chase down the Nike Flash runners, who could be tracked via the mobile app. To Catch The Flash, runners would have to take a photo of the runner, which would reveal the special number as the flash hit the jacket (light reflective material to help runners be seen at night). The person to catch the most Flashes wins!
If you want to read more about the trends in corporate events, please find these below articles:
