La réalité augmentée au service...
La réalité augmentée au service... de la PUB. Eh oui, les publicitaires en rêvent... Pour ce qui est des consommateurs; certains...
Nestlé Chamyto – Online AR Game
The Augmented Reality Chamyto game had more than 170.000 visits with over 20.000 registrations on the website. During the campaign the...
Augmented Reality: real benefit or new gadget
“Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or...
Nesquick game
This Nesquick game enables to create an immersive experience for Nestle's customers by turning their webcam's video stream into the...
Augmented Reality vs. Virtual reality
Few days ago, I was discussing with a colleague and I used the expression “Augmented Reality” whereas my colleague was asking me a...