Customer Portfolio Management
If you are interested by Portfolio Management and Sales; this is your week. As usual, you need to imagine this game adapted to your own business and learning objectives... This serious game allows players to learn how to manage their sales activity and particularly their client database.
Players must focus on the core challenge: selling products while skilfully and efficiently managing a customer portfolio. Players’ objectives comprise five key elements of customer portfolio management: number of sales, product mix, customer structure, number of new customers and the quality of commercial relationship. To spice up the game, unforeseen events can disrupt commercial activity every month (inventory shortages, new competitors, seminars, etc.) requiring players to constantly review their organizational strategy.
